1. Introduction to Digital Marketing
   • Understanding the digital marketing landscape
   • Setting clear digital marketing goals
   • Identifying your target audience
2. Search Engine Optimization (SEO)
   • On-page SEO techniques
   • Off-page SEO strategies
   • Keyword research and analysis
   • Technical SEO best practices
3. Pay-Per-Click (PPC) Advertising
   • Google Ads fundamentals
   • Creating effective PPC campaigns
   • Ad copywriting and bidding strategies
   • Measuring and optimizing PPC performance
4. Social Media Marketing
   • Social media platforms and their target audiences
   • Content creation and curation
   • Social media advertising
   • Community management and engagement
5. Content Marketing
   • Content strategy and planning
   • Blog writing and content creation
   • Content distribution and promotion
   • Content marketing analytics
6. Email Marketing
   • Email marketing best practices
   • Email list building and segmentation
   • Email design and copywriting
   • Email automation and personalization
7. Web Analytics
   • Google Analytics fundamentals
   • Tracking website traffic and user behavior
   • Key performance indicators (KPIs)
   • Data-driven decision-making

Learning Outcomes:

Upon completion of this course, you will be able to:

• Develop and implement comprehensive digital marketing strategies
• Optimize websites for search engines
• Create and manage effective PPC campaigns
• Build and maintain a strong social media presence
• Produce high-quality content that engages your audience
• Design and execute successful email marketing campaigns
• Track and analyze digital marketing performance
• Stay up-to-date with the latest digital marketing trends

Contact today and take your digital marketing career to the next level!